Dyson Casestudy Essay Example | Topics and Well Written Essays - 1250 words

Dyson Casestudy - Essay Example Strategic capabilities Dyson was operating in a very competitive environment. This called for the need to introduce new frameworks and innovations that would see the company survive in the market. James Dyson believed in patents. He always ensured that whatever new form of technology he used was protected by patent laws he did this so as to ensure that his designs and innovations are not copied by the competitors. Dyson also analyzed the market to establish the true market requirements. With this information, he was able to devise a product that would meet all the market requirements and satisfy them (Bessant & Tidd, 2011, p. 267). Dyson was also involved in a move that raised numerous criticisms in its home country, the United Kingdom. James Dyson decided to move its manufacturing plant from United Kingdom to Malaysia and China. This move was to ensure that the company stays competitive. The cost of production in the home country became too much and the move was to ensure that the c ost of production was minimized which will in turn lead to an increase in the amount of profit that was generated. The move to Malaysia, according to James Dyson, was so that they could have a testing facility close to their suppliers, of whom were all located in the eastern countries. This move was aimed at increasing efficiency in the company. However, the move resulted in the loss of hundreds of jobs in the United Kingdom. Imitation Competition is very stiff in the current market. This therefore means that the competitors of the company may try to imitate their biggest rivals in a bid to increase their sales. Due to the fact that James Dyson believed in patent protection so much, it became difficult for other competitors to imitate the company’s products. In my opinion therefore, I think that Dyson’s capabilities could be difficult to imitate. This is because James Dyson has studied school of arts. This therefore means that his ideas and innovations are very unique due to high innovative nature that he is capable of (Witcher & Chau, 2010, p. 79). I therefore think that the competitors may only be able to imitate Dyson’s capabilities in the design level. This is because the competitors will only get to see the product after it has been launched in the market. Dyson always ensures that all its secrets in the production line remain to be just secrets. This is also ensured by the manner in which security within the plant is handled. For starters, every door within the company is opened using a thumb print scanner. However much this is the case, there are still some areas of the company that are regarded to be off limits. That is, there are areas that not everybody is allowed to go in to. Furthermore, all of Dyson’s designs, technologies and innovations are protected by patent laws. This prohibits the competitors from copying any of their designs. As a result, Dyson’s products come out as unique and original designs. This has m ade it extremely impossible for the competitors to imitate anything with regards to Dyson’s products (Thompson & Martin, 2010, p. 167). Distinctive capabilities Dyson has over the years emerged to be at the top of its market. All this is owed to the fact that the company has several unique capabilities and qualities that help in ensuring the company remains competitive in nature. I my opinion, I think James Dyson’s unique ability to come up with new designs and innovations for the